Despite Twitter ban, paid media blackout and R rating, abortion biopic earns rare A+ CinemaScore and highest per-screen average of any indie-wide release film; expands in second week
LOS ANGELES, Ca. – The controversial abortion biopic UNPLANNED over-performed its pre-release projections to become the #5 movie at the box office this weekend. The film took in an estimated $6,110,000 or a cumulative per-screen average of $5,770 on only 1,059 locations across the country. The film received a rare A+ CinemaScore.
Industry projections underestimated the film’s performance, predicting $2 million to $3 million. Despite a widespread paid media blackout across mainstream and some faith-based outlets and a Saturday morning Twitter ban that was quickly lifted after online outrage, the film’s strong word-of-mouth propelled audiences to fill theaters across the country. Next week the film’s distributor plans to add an additional 600 screens…
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